The State Of Paralegal Employment In The United States

In 2004, Paralegal jobs and legal assistant’s jobs amounted to about 224,000 positions in all sectors of the economy of the United States. 84% of these had Paralegal qualifications above both Associate’s and Bachelor’s Degree, with about 10% Paralegals who had higher degrees leaving only about 6% Paralegals who have been trained on the job and working without formal Paralegal education.

As was in the beginning, private law firms controlled the lion share of employing about 70% of all working Paralegals then; today, according to present day employment statistics, this number has fallen as the Paralegal profession continues to expand into deferent fields of human endeavor. Many paralegals and legal assistants these days work for corporate legal departments and various levels of government agencies and None governmental organizations..

The U.S. Department of Justice is the largest employer of Paralegal within the Federal Government, followed by the Social Security Administration and the U.S. Department of the Treasury. State governments and Counties are also increasingly employing Paralegals to help make legal services available to the common man on the street.

More Paralegals are setting up private Paralegal offices in states where the law provides such privileges and work as freelance legal assistants, contracting their services to attorneys or corporate legal departments.

It is hoped that in the nearest future the Paralegal profession would be robust enough to receive country wide approval for Paralegals to practice freely providing legal assistance to all and sundry according to the law. This will be a step in the right direction considering that in the United Kingdom, Solicitors play the same roles as registered legal practitioners.

Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

How To Start A Restaurant Business

First of all you will need to think about the type of restaurant you want to open. Primarily, restaurants are grouped into three categories: quick service or fast food, midscale where you will get a good meal for a good price, and upscale with plenty of charm and fancy cuisine. This will also be dependent upon the type of food you want to serve, and the type of customers frequent the area.

One idea is to open an ethnic restaurant such as, Italian, Mexican, French, etc.. You can open an ethnic restaurant in any of the three categories, but before you choose take a look at the demographics of your area. You may want to take a demographic survey so you can get information on:

o The ages of the customers that will eat at your restaurant business.

o What types of ethnic groups live in the surrounding area.

o The occupations and income levels near your restaurant business.

o How many people will be interested in the type of food you will be serving.

o What are the needs, in terms of services or products, of the people in your area? Will you get enough business in the area you are planning to put your restaurant business?

A competitive analysis will show you what other restaurant business are in the area and what type of competition they will give you. You can do this by going to the restaurants as a customer, and checking out the menu to see how much they charge for their food and drink. This will help you decide how much to charge for your fare. To start your competitive survey, you should check the phone book and yellow pages in that area that have a restaurant business in the same category as yours.

The type and size of your restaurant business will determine the amount or size of the following:

o What you will need in the line of equipment.

o How many pieces of dishware, glassware, flatware, linens and napkins, you will need.

o Cooler, freezer, and storage size.

o How large your building will need to be.

o How many employees you should hire.

o How much parking you will need.

o What you will need in the line of advertising.

What will you call your restaurant business? The choice of a name should be one that reflects what you sell and will help you sell your goods. You will want all of your customers to be able to pronounce and spell the name to look it up in the phone book, or when writing a check. The name should be more creative than the competition, and represents the type of menu you are offering.

Make sure you are not stepping on someone else, check to see if the name you have chosen has been registered to someone else under a trademark. If it isn’t, make sure that you register the name with your county clerk. You should also check with the federal government to see that there are no trademarks registered through them with the name you have chosen. You can be sued for using an already registered name.